Project Summary:

Each year, non-profits like March of Dimes face the challenge of engaging a younger generation of donors.  

Solution:

In partnership with MOD, Springbox created an experience to engage with a younger audience of donors by creating a campaign promoting a new, millennial targeted charity event.

Role: Lead Art Director and Designer
Credits: Lori Samocha, Emily Sturrock, Lizzy Stewart, Danny Bravens and Destynie Ellis

Project Summary:

Each year, non-profits like March of Dimes face the challenge of engaging a younger generation of donors.  

Solution:

In partnership with MOD, Springbox created an experience to engage with a younger audience of donors by creating a campaign promoting a new, millennial targeted charity event.

Role: Lead Art Director and Designer
Credits: Lori Samocha, Emily Sturrock, Lizzy Stewart, Danny Bravens and Destynie Ellis

As an online school, American Intercontinental University doesn’t have many of the traditional elements of college life. There are is no quad, or sports team and there is definitely no dorm life. We wanted to turn that potential negative into a positive by positioning AIU as a no-nonsense way to get a degree. So we set out to make AIU America’s #1 Unparty School.  

NCWTS  is the NASCAR Camping World Truck Series. This series is unique to NASCAR, as they race pickup trucks rather than cars. You won't find these trucks in a show room though. These trucks were built to work.

NASCAR Home Tracks is a series of Nascar races that run on smaller tracks throughout the US and Canada. We created a brand spot as well as track signage and social branding highlighting how Home Tracks races are the same Nascar action on a local grassroots scale.

Rather than limiting the UPS sponsorship to simply branding a fans experience, we decided to provide fans with a tool that would enhance their experience during the NCAA March Madness tournament. To accomplish this, we created the UPS Team Performance Index and integrated it throughout the NCAA March Madness experience on Sportingnews.com. The index provided fans with a tool to build a smarter tournament bracket and to see the game in a whole new way.

Three time 2013 Cannes Lion shortlist

This is a small sample of some of my robot artwork. They began as doodles in a sketchbook, but I now create them using paint pens, acrylic and have started to work digitally as well. My enthusiasm for my robot friends has grown over the years. At this point I will draw robots on whatever scrap of paper or photo that is in front of me.

Castrol EDGE is Castrol's leading synthetic motor oil. The torture test they put the oil through pushes it to be stronger than ever. To highlight this, we built a campaign around what it means to be Driven Stronger. Through a series of web videos, we highlighted athletes that have overcome challenges and come back.